Christmas and marketing strategies

Christmas has come into full swing here - poinsettias are now ringing the palm trees on the boulevards, the North Pole village has been set up in the Palacio Municipal Park, kids are singing ramas at our front gate each evening (pictures to follow), holiday dinners abound and Christmas is prominent in the stores.

Tiny poinsettias adorning the garden instead of our table! The blue, of course, is one of our hammocks from which we enjoy the festive view!

While huge pyramids of Sol beer have been constructed in the grocery store with the Sol "girls" romanticizing their product (again, photo to follow), Baxter Beering Company's marketing strategist has sprung into action. Upon our return here, we discovered an overabundance of inventory (nearly 100 pairs of beerings)! Our summer intern (Edwin's wife Marianna) returned them to us along with our share of her sales- $5! We promptly spent the $5 on more inventory! Beering marketing specialist and co-President, Peggy has gone to work on marketing schemes (Shaklee, watch out!). It had become clear that the many pairs sitting on the kitchen counter hindered meal preparation and, in addition, were not jumping off the counter into anxious customer's hands. Inspiration struck when yet another empty 12 pack of Sol beer was making its way to the recycle bin which unfortunately now is synonymous with our trash (recycling has sadly been abandoned by the island). Keeping up with the company's philosophy of going to literally no expense, Peggy devised a display system using the empty caja. This new display will certainly help our network of retailers and if we could fit the box under a trench coat, we could compete with the time share salesmen on the square.